ITM
Iniciatives Tecnològics de Mobilitat S.L. (ITM) aims to provide continuity to the service of AMB Aparcament, and SPRO in metropolitan municipalities by providing digital transport and regulated parking services.
- Client:
B:SM & AMB
Iniciatives Tecnològics de Mobilitat S.L. (ITM) aims to provide continuity to the service of AMB Aparcament, and SPRO in metropolitan municipalities by providing digital transport and regulated parking services.
Positive and digital green
The proposal is based on the idea of conveying positive concepts such as availability, accessibility and ease where the key graphic element will be the green color. The idea is to achieve a positive association with the brand and graphic communication.
The glow
Based on the idea of light (an intrinsic concept in urban mobility), a visual resource such as glow is proposed, which allows it to stand out, give identity, and contribute contemporary and simple visual resources to its graphic applications.