Iniciatives Tecnològics de Mobilitat S.L. (ITM) aims to provide continuity to the service of AMB Aparcament, and SPRO in metropolitan municipalities by providing digital transport and regulated parking services.

  • Client:
    B:SM & AMB

Positive and digital green

The proposal is based on the idea of ​​conveying positive concepts such as availability, accessibility and ease where the key graphic element will be the green color. The idea is to achieve a positive association with the brand and graphic communication.

The glow

Based on the idea of ​​light (an intrinsic concept in urban mobility), a visual resource such as glow is proposed, which allows it to stand out, give identity, and contribute contemporary and simple visual resources to its graphic applications.