Madrid Servicios Sociales

Familia was comissioned to create the identity and communitacion campaign of the Madrid Social Services in order to exemplify the wide variety of social services of Madrid City Council.

  • Client:
    Ayuntamiento de Madrid
  • In collaboration with:
  • Motion:
    Gerard Mallandrich

City Campaign

The campaign aims to communicate the connection between the entire catalog of resources and benefits, between services and citizenship. Nearby social services, which defend the autonomy and independence of the user. Social services with the capacity to adapt to different situations, with homogeneity but respecting and working from the difference. Madrid Social services when you need it.