BIMSA

Brand Identity

BIMSA (Barcelona d’Infraestructures Municipals, SA) is a publicly owned company under the Barcelona City Council, dedicated to managing and delivering urban development, infrastructure, and public building projects across the city. With a focus on the planning and construction of municipal facilities and public spaces, BIMSA plays a key role in shaping Barcelona’s urban landscape. Collaborating closely with various departments of the City Council, it leads initiatives that enhance the city’s functionality and quality of life—guided by principles of sustainability, efficiency, and technical excellence.

We were commissioned to redefine BIMSA’s visual strategy and communication system.

  • Client:
    Ajuntament de Barcelona
  • Photos:
    © BIMSA

New headquarters, new identity system

In response to a growing workload and the evolving demands of urban development, BIMSA has begun a major organizational, technological, and cultural transformation.

This shift began with the relocation of its headquarters to a brand-new office in Barcelona’s technology district. Recognizing the significance of this change, BIMSA identified the need for an improved communication system which would reflect its transformation and reshapes how the organization is perceived, both internally and externally.

From Barcelona’s B to a grid

The visual language is built on essential, intentional forms that draw from one of Barcelona’s most iconic symbols: the capital B. This element serves as the foundation for a renewed, efficient, and cohesive communication system—anchored in proportionality, clarity, and rational structure.

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