Respectem Collserola

Barcelona’s Collserola Mountain awareness campaign for Barcelona City Council. The design is divided into two very different messages. On one hand, the general campaign “Respect Collserola”, ans on the other the warnings related to forest fires and feeding animals. The graphic system follows the work already implemented for the Covid-19 General Mesures, but has more a communicative campaign formalization. The narrative is built with the same subject-heart-predicate structure of Milton Glaser iconic design “I love NY”.

  • Client:
    Barcelona City Council

Pedestrians and Cyclists respect Collserola Mountain

Forest fire danger

Don’t feed the animals